GLOBAL MARKETING Essay Example | Topics and Well Written Essays - 1250 words

GLOBAL MARKETING - Essay Example The techniques and the methods that the companies incorporate to adapt these factors determine not only their ability to distinct or differentiate their products and themselves from their competitor but also their success holistically (Sutltle, 2009). This encompasses the norms, culture, population changes, demographics, and lifestyle. They influence the industry in different ways. For an instant, a clothing company has to create innovatively styles that are appealing to different cultures especially of the groups that are dominant and represent the largest segment of the company’ market. The creation of the different styles of cloths should be within the norms of the society that is perceived to produce the prospective consumers (Sutltle, 2009). These include factors such as demand, production, and the availability of resources. For an instant, the scarcity of material for production may compel the companies to engage in substitute products. In addition, a competitor may introduce clothing styles that have the potential of luring the consumers hence shift in the demand for the earlier fashioned cloths (Sutltle, 2009). The industry has been influenced by issues such as the rights of the workers and laws related to child labour. Union workers have often called for industrial actions such as strike and picketing in aggravating for increases in wages. In turn, it impact negatively on the production of clothing products (Sutltle, 2009). The influence of the economy can either be positive or negative. During periods of economic boom, individuals tend to have relatively more disposable income hence they spend a lot on cloths hence increase in companies’ sales. The converse is true during economic crisis. These factors therefore, shape the competitive structure and the intensity of competitive rivalry in the industry (Roll, 2005). The trends of the industry in the US are characterized by the companies operating retails that are